Soft Surroundings is an online and brick-and-mortar retailer of women’s clothing, accessories, and home decor. Founded in 1999, the company has been a popular destination for fashion-forward women looking for stylish and comfortable clothing. In July 2020, Soft Surroundings was acquired by Bluestem Brands, a consumer-focused e-commerce company. The acquisition has raised questions about the future of Soft Surroundings and its customers.
Soft Surroundings Acquisition
Soft Surroundings was acquired by Bluestem Brands in July 2020. Bluestem Brands is an e-commerce company that owns a number of other retail brands including Appleseed’s, Draper’s & Damon’s, and Haband. The acquisition was announced in a joint press release by both companies. According to the press release, the acquisition will allow Soft Surroundings to continue to grow and expand its offerings. The press release also stated that Bluestem Brands will provide Soft Surroundings with the resources and infrastructure needed to scale.
Impact on Business and Customers
The acquisition of Soft Surroundings by Bluestem Brands has had both positive and negative impacts on the business and its customers. On the positive side, Bluestem Brands has the resources and infrastructure to help Soft Surroundings grow and expand. This could mean more selection and better customer service. On the other hand, some customers are concerned about changes to the company’s products and services. There is also some concern that Bluestem Brands may decide to discontinue some of Soft Surroundings’ offerings.
The acquisition of Soft Surroundings by Bluestem Brands has the potential to be a positive development for both the company and its customers. However, customers are still uncertain about what the future holds and what changes may come as a result of the acquisition. Only time will tell what the ultimate impact of the acquisition will be.