Having an online business can be stressful. Not only does that mean working within an everchanging
online sphere, but also having to adjust and adapt to new situations, trends and consumer wants and
needs. Here are some great ways to optimise your online business's potential.
⮚ Content Marketing – Knowing what your target audience and potential consumers want helps….
a lot. By distributing relevant, valuable and consistent content, you can attract and engage those
people, and keep them interested in what you have to offer. Things such as videos, articles, blog
posts and infographics are a great place to start, and this way you can pin down and focus on
addressing your audience's needs and also providing solutions to their problems.
⮚ Search Engine Optimisation – Having your website visibility be enhanced and near the top of
those search engine results (SERPs) means a lot in today's online market. Knowing what the
relevant words and key phrases are, having good website speed and user experience and
creating engaging, high-quality content are a must to thrive.
⮚ Pay-Per-Click (PPC) Advertising – Targeted ads can drive more traffic and potential consumers
to what your online business is offering. Using platforms such as Facebook Ads, LinkedIn Ads or
Google Ads can aid you in reaching that target audience. All the while, you can mix up your ad
formats, bidding strategies and targeting options to fully max out your return on investment
(ROI). Contact King Kong for some great tips and advice.
⮚ Mobile Optimisation – Did you know that there are over 5 BILLION unique mobile phone users
globally? That is a huge potential for consumers to your products and services, so do make sure
your website and digital assets are able to run smoothly on mobile phones to provide a great
user experience. Having fast loading times, simple-to-use navigation and a responsive design can
keep those mobile users coming back for more.
⮚ Social Media Marketing – Just like mobile phones, the world is hugely connected and well-
versed in how to use social media. Whether it’s Instagram, Facebook or X (formerly known as
Twitter), there is a wealth of potential out there. Having a strong presence on social media
means your target audience can more easily engage with what you have to offer. By giving them
great content and engaging with them, you can peak their interest in what products you have,
and maximise their social media potential.
Here’s to hoping these simple tips help move your online business forward, with continued growth and
success.