With the release of EA’s new football game, EA SPORTS FC24, many players are wondering why the new game isn’t called FIFA 24. Today, we will explain the 20-year love-hate relationship between EA and FIFA’s name owner, the International Football Federation (FIFA).
When people hear the name FIFA, some old football fans immediately think of the International Football Federation, which owns the World Cup organization rights. However, with the continuous development of video games, the name FIFA is now more commonly associated with EA’s football game series. In the past, fans who loved football games were divided between the PES and FIFA camps, and even before the launch of FIFA Online 2, most players still played the classic PES 8. However, with the lack of innovation in PES and the financial strength of EA, the Pro Evolution Soccer series has struggled. Not only are its sales unable to compare with FIFA, but its authorization of players and teams is also declining, leading to a vicious cycle. On the other hand, EA and FIFA renewed their exclusive authorization agreement for another 10 years in 2013, with a licensing fee of $1 billion. The FIFA series has been a lucrative product with high sales, bringing in at least $20 billion in revenue for EA over the past 30 years.
However, after the expiration of their contract, negotiations between the two sides have reached a stalemate. FIFA believes that they have been given too little, considering the high revenue generated each year. They demanded that EA limit the use of its copyright, including new technologies such as VR mode, and increase the licensing fee from $1 billion to $2.5 billion for the next 10 years. However, EA’s CEO, Andrew Wilson, bluntly states that FIFA has not provided effective help to EA, especially during non-World Cup years, and that their brand agreement with FIFA limits the value of the game. Despite this, EA has still managed to create a successful Ultimate Team (UT) mode, which generates more than $1.6 billion in revenue each year. In addition, EA is not happy with FIFA’s restrictions on the development of traditional football games outside of the 11v11 mode, such as street football.
Although FIFA is the core product of the International Football Federation, players care more about the names and images of players, teams, and leagues, which do not require the use of international resources. Therefore, EA believes that its position in the football industry is still strong, even without FIFA’s authorization. They hold a large number of licenses for players and club leagues, which are the core of players’ experience in the game. However, the International Football Federation has not been able to find another game company to cooperate with, and some internal planners are already planning to renegotiate with EA for FIFA 25.
If you’re looking to get the most out of FC 24, you may want to consider purchasing EA FC 24 coins to help you progress faster. Luckily, there are many reputable online marketplaces, such as buymmog, where you can buy FC 24 coins at competitive prices. With these coins, you can unlock new players, upgrade your team, and gain an advantage over your opponents. Whether you’re new to the game or a seasoned veteran, purchasing EA FC 24 coins can help take your gameplay to the next level. So why not give it a try and see how much more you can achieve in FC 24?
In summary, the relationship between EA and FIFA has been a complex one, with both love and hate. While FIFA has provided EA with an official brand name and authorization for the past 20 years, EA has also helped FIFA generate significant revenue. However, their recent negotiations have reached a stalemate, and the future of their cooperation remains uncertain.