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    Optimizing Product Data for Google Shopping and Facebook Feed in Magento 2 – Mirasvit

    Benjamin WhiteBy

    Are you familiar with the extension Magen to 2 Facebook Product Feed by Mirasvit: https://mirasvit.com/magento-2-facebook-feed.html?

    This is an extension just like Magento 2 Google Shopping Feed https://mirasvit.com/magento-2-google-shopping-feed.html  may be the solution you are looking for your store. Let’s find out why.

    Every seller dreams of increasing conversions and being closer to their target audience.

    Business success lies in understanding who you are, what you sell and for whom.

    You can explore your audience using the proven 5W method:

    • Why? Why is the buyer looking for this product?
    • What? And what can you offer the buyer? What types of products will he find in your store?
    • Who? Who is your buyer? His age, wealth, status, geographical location?
    • When? Are their purchases planned or on impulse?
    • Were? Where exactly will your customers find you?

    Answering where users find you and your product, you will face the need to sell somewhere other than your website. Yes, there are many trading services and marketplaces. And it is useful and necessary to bring your product to a wide market.

    But let’s first answer an important question: what benefits a business owner from integration with Magento Facebook, Amazon, Google Shopping, eBay and other services?

    Why do you need integration of your store with shopping services?

    Integrating your store with Google and Facebook is a great strategic decision.

    After all, your target audience will grow many times over! And as the target audience grows, the conversion also grows.

    The statistics speak for themselves:

    • Almost half of all purchases are made through Google searches. More than a billion people search for products on Google Shopping every month alone (according to BusinessDIT).
    • More than a billion users buy something on Facebook every month. That is, 40% of registered users of the social network buy something on Facebook.
    • 16% of users make regular purchases on Facebook.
    • 54.2% of users who viewed ads later make a purchase (see CapitalOne Shopping) .

    What do Mirasvit’s Magento 2 Google Shopping Feed and Magento 2 Facebook Product Feed extensions offer?

    First – convenience. You can install the extension in just two steps, and then all the jobs will be done in automated mode.

    In addition, there is no need to prepare product data according to Google specifications, as the extension will automatically create a product feed for you that will meet the specifications and constantly update this data.

    Stand out from the competition: if you desire to create additional filters for your products, this, of course, can and should be done.

    Edit the standard feed template, add specific product information, and weed out irrelevant products using filters.

    0vGHVvXuBKhhzyWBAbwyqPYpQAl7D19y2wTuUM4cHud1fomRi-qk6cun-Dk7UTewqCDrPYniAWzSsup6oBuWShOPkNQMVnLrkpca-1obZTn4PD1hpX3367ll4Om3JoK2DH0LopD8zFCk8yyhkH22eUcFlexibility of settings:

    • Easy customization of the product bar without XML experience. In the template library, you will find the product attribute you want to include in the feed. Check how your template will look with the preview. Then, copy it and paste it into the feed template.
    • Add as many products as you need.
    • In the report, you will find the data about the number of clicks, orders, income, and income per click for a certain period. The last indicator is invaluable: with its help, you will monitor channels where customers bring more losses than profits. So you can take measures in time to not waste money.

    See more details about the extensions on mirasvit.com