When it comes to marketing, social media marketing is the most powerful and effective way of growing your brand online. Facebook is the biggest social media platform having billions of active users worldwide. Marketing of a brand plays a very crucial role in its journey towards success. Marketing on Facebook can be done in multiple ways but the most effective and prominent way to market your brand is by using Facebook Live feature. Here are certain ways how you can use Facebook Live marketing strategy to promote your business:
1. A Sneaky peak of your business
The best way you can use Facebook Live marketing strategy is to provide a sneaky peak of your business to your audience. You can use this opportunity to introduce your team to your targeted audience and also show them how you guys do the work together. Facebook Live Videos like this also helps to attract a large amount of people who may are a great source of potential employees of your business.
People may show interest towards your brand because of your business culture. Try to be show the more humane side of your business in your Facebook Live video as according to many surveys people are more likely to show more interest on natural content than scripted ones. This will help you to gain brand loyalty form your audience which will increase the overall user engagement of your business.
2. Showcase your new products
Facebook Live can be used in many ways to market your brand to the outside world. One of the most effective ways in which you can implement Facebook Live is by showcasing your products to your audience. You can use this Live streaming feature of Facebook to announce the launch of new products and services of your brand to your audience. Buying FB live viewers will help you to grow your stream popularity within short time and you can build your fan following more quickly.
Try to show people how your products are made, the process involved and its real life application in the daily lives of the common people. Highlight the features, importance and the ease of application of the product so that your audience gets to know more about it before buying it from you.
3. Event promotion
Marketing plays a crucial role in the success of every business. In order to grow you need to properly market and channelize your brand to the outside world so that people get to know more about your business. In order to run a business and to expand it further globally, you need to host several exciting events to entertain your customers.
Create a post on Facebook that you will be giving some details about the upcoming events in your Facebook Live session. This will help you to generate a huge amount of traffic to your Facebook Live eventually leading to more user engagement. This is really a great way to announce music or live entertainment venues where your audience can go and attend the event and enjoy a lot.
Try to host events frequently as it keeps your audience motivated and helps to create a bond of loyalty towards your brand from your audience. Share small video clips promoting other events in your Facebook live session as it helps to generate more engagement from the active users.
4. Q&A sessions
Facebook Live is the part of the Facebook that receives the most amount of user engagement. It has a high audience pulling capacity. One of the most effective ways to use this feature of Facebook is to host Q&A sessions with your audience. This will help you to eradicate the need to communicate over a phone or by emails. You can directly communicate with them via Facebook Live.
This Q&A session will help you to know and understand what your audience is demanding from your business. It forms a bond of mutual trust as you are giving your brand a real face via these Facebook Live sessions. Q&A sessions should be interesting enough to entertain your audience because watchtime of your Live sessions matter a lot as more your audience watch it, more will be the communication between your brand and your customers.
At the end of the day, the key to success of any brand is to satisfy their customers. Facebook Live provides you this opportunity to understand your customers well and communicate with them in an effective and efficient way. Try to be natural while hosting these Live sessions as it attracts more people.
5. Live training sessions
Live training sessions are really a great way to increase user engagement of your business. You can easily use your professional expertise and vast knowledge to train your audience and resolve their issues and respond to their queries. With the help of Facebook Live, you can provide Live training classes to your audience. The Live training sessions should be exciting and should be highly interactive. This will help you to boost up your business as more people will participate in such Live sessions, thereby helping you to expand your business further.
6. Interviews
Facebook is a massive user-oriented platform. The best way to gain more audience is to host interview sessions on Facebook Live. You can easily host an interview session with your crew members or with your clients. Interview sessions with social media influencers and celebrities are a great way to pull a large amount of crowd towards your business and expand it further. You can discuss important topics related to your business sector with them. Customer feedback also plays a vital role.
Share customer reviews and feedbacks with your audience as it is really a great way to promote your business. People love to see real life reviews of products so this method will help them to built a bond of trust between them and your business which will eventually lead to increase in the reputation of your brand.