Today, 81% of people in the US own smartphones. Interestingly, 81% of mobile internet users search for immediate information to take action. The power of mobile is evident in transforming the scope and success of your business. Smartphones have become the primary communication and information source for people in the US, with the rest of the world quickly catching up.
Regardless of the nature of your business, ensuring smooth mobile functionality for your website is essential. Lagging in the race is inevitable if your target audience fails to interact effectively on mobile platforms. To enhance and expand your business, here are a few mobile marketing tips you should follow.
#1 Create a Mobile-Friendly Platform
To ensure the success of any mobile marketing campaign, it is crucial to prioritize the mobile-friendliness of your website. Make sure to have a mobile-responsive design and content, along with an intuitive navigation menu for mobile users. To achieve this, consider utilizing mobile-friendly themes and plugins. While WordPress offers free mobile-friendly themes, paid themes are more versatile and provide functionality across all mobile platforms. Another option is the WPtouch mobile plugin, which automatically adds a mobile-friendly theme to your website.
#2 Improve Customer Experience
To ensure mobile-friendliness, it’s not enough to have a responsive site. Evaluate your site’s mobile version and guarantee a positive user experience by considering the following:
- Is the font size on your mobile site adequate for clear visibility? Users shouldn’t strain their eyes.
- Do your headlines consume excessive space on each page? Opt for concise, attention-grabbing headlines that won’t dominate the screen.
- How easily can users skim through your pages? Enhance readability by including headers, bullet points, and concise paragraphs.
- Are your navigation menus and call-to-action buttons user-friendly? Avoid the frustration of accidentally tapping the wrong button by ensuring they are appropriately sized.
- Is all your content easily accessible? Avoid hiding or burying content at the bottom of the page. Maintain a clean, organized, and straightforward mobile site layout.
#3 Multichannel Marketing
If you want to reach your potential customers and win their attention, try using more communication channels. Social networks, instant messengers, email marketing, and even fax – all can become a tool in the hands of a marketer. Here’s a thought for you: online fax allows you to deliver your proposal to any business. You can use the fax document from the iPhone app to send a message to any business without knowing its fax number. In the fax app, you can search for addresses by business name and get notified when a fax is delivered. You can ensure that your message has been delivered to the correct address. Don’t limit yourself to just one thing.
#4 Increase Website Performance
For some time now, desktop sites have considered page speed as one of the ranking signals, as it’s widely known that slow sites repel visitors. Starting from July 2018, Google has also adopted page speed as a ranking signal for mobile search.
Thankfully, checking the speed of your site is simple. Google suggests using the open-source Lighthouse tool to analyze your site for any speed-related issues. PageSpeed Insight, one of Google’s latest tools, enables you to specifically test your page speed on mobile networks. Alternatively, the AgencyAnalytics tool can expedite your page speed audit.
#5 Try SMS marketing
SMS, despite appearing “old fashioned” when compared to newer mobile chat apps, remains a highly popular and widely used medium. It is worth noting that 82% of text messages are read within 5 minutes of receipt. Since individuals typically carry their mobile phones on them at all times, SMS can serve as an effective strategy in addition to other methods like email marketing. Consider SMS as a means to swiftly reach customers while they are on the move, seizing a moment of their attention amidst a busy day. Craft your messages with this mindset, offering timely incentives and reminders to your customer base.
#6 Your Content Should Be Clear And Accessible
In today’s fast-paced society, people crave content that’s quick to read. Long, fluffy articles are a no-go. That’s why writing readable content that delivers the desired information is crucial.
To make it effortless for readers to find what they seek, use short paragraphs and concise sentences. Including a TL;DR or presenting key points upfront assures readers they’ll gain valuable insights. This not only reduces bounce rates but also instills confidence in readers that their time is well-spent.
#7 Focus on Local Marketing
Local businesses or searches using “near me” terms make up a significant proportion of mobile searches. Local SEO is a complex subject, but there are several mobile strategies to increase location-based traffic.
Ensure your Google My Business page is regularly updated as it is crucial for local SEO. Design your content strategy around local keywords, not just limited to your city. Incorporate other local terms such as your neighborhood or street name to target keywords that are easier to rank for.
Make an effort to list your business on numerous local directories like Yelp, Bing, and industry-specific directories to maximize traffic. To facilitate ease of contact, prominently display your location, phone number, and email address across all your business pages online. Additionally, consider including a click-to-call option to encourage more people to reach out to you.
Conclusion
Constantly evolving, mobile marketing requires staying up-to-date with the latest movements and trends. When comparing marketing for your website or mobile app, each presents its own challenges. If you’re new to the world of mobile marketing, enhance your online presence, mobile friendliness, accessibility, and ultimately your business by starting with the basic strategies mentioned above.